Effective Date: January 1, 2025
At Superior Car Center, we are committed to protecting your privacy. This Privacy Notice explains how we collect, use, and safeguard your personal information both at our dealership and through our website.
We may collect the following types of personal information when you visit our location, contact us, or complete a transaction:
Name, address, phone number, and email address
Driver’s license and other identification
Insurance card, policy number, and insurance company information
Employment and income details (for financing)
Credit history and Social Security Number (when required for loan processing)
Vehicle information and purchase history
We use your personal information to:
Process vehicle purchases, trade-ins, and financing applications
Communicate with you regarding your purchase or inquiries
Fulfill legal requirements (e.g., tax forms, DMV documentation)
Enhance our customer service and dealership operations
We do not sell or rent your personal information. We only share your data when necessary to complete your transaction or comply with legal obligations, including:
Lenders or finance companies (for credit approval)
DMV or registration services
Insurance companies (if applicable)
Government or law enforcement agencies, when required by law
We take appropriate security measures to protect your information from unauthorized access, use, or disclosure. This includes secure physical storage and encrypted cloud-based systems. Access is limited to employees who need the information to perform their job duties.
You have the right to:
Access the personal data we have about you
Request corrections to inaccurate or incomplete information
Request deletion of your information, subject to legal or contractual obligations
To make any of these requests, please contact us using the information provided below.
This section applies solely to data collected through our website.
Information Collection, Use, and Sharing
We only collect information you voluntarily provide via forms, emails, or direct contact.
We will use your information to respond to your inquiry or request.
We do not share your information outside our organization except as needed to fulfill your request (e.g., vehicle delivery, financing).
You may be contacted in the future about specials, new services, or updates unless you opt out.
Your Online Control Options
You may at any time:
See what data we have about you
Request changes or deletions to your data
Express concerns about our use of your data
Opt out of future communications
We protect sensitive information both online and offline:
Any sensitive data (such as credit card numbers) transmitted online is encrypted and secure (look for “https” or the lock icon in your browser).
Offline, only authorized employees have access to personal information. All servers storing such data are maintained in secure environments.
Our website uses “cookies” to enhance your experience by:
Remembering you during repeat visits
Improving access and personalization
Tracking user preferences and interests
Some third-party services (e.g., advertisers) may also use cookies. We do not control these cookies.
Our website may contain links to other sites. Please note that we are not responsible for the privacy practices of those sites. We encourage users to read the privacy notices of any external site.
By providing your phone number and opting in, you consent to receive SMS (text) messages from us. These may include:
Updates on your inquiries or purchases
Promotional offers or service announcements
Message and data rates may apply. Message frequency varies. You can opt out at any time by replying “STOP” to any text. For help, reply “HELP” or contact us directly.